Auction Site Gives Nod to E-Mail Marketing
Egghead.com, Menlo Park, CA, also credited the program for a number of other growth statistics - including a monthly shopper average of $810 for the past year and a $217 median for shoppers in December.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
Industry experts explore the value in a person's cyber identity for marketers.