Auction Site Gives Nod to E-Mail Marketing

Share this article:
Auction Web site www.egghead.com this week reported that its sales had increased 20 percent during the last 18 months because of an e-mail marketing program that was implemented after an agreement with Digital Impact in 1998.


Egghead.com, Menlo Park, CA, also credited the program for a number of other growth statistics - including a monthly shopper average of $810 for the past year and a $217 median for shoppers in December.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.