Auction Site Gives Nod to E-Mail Marketing
Egghead.com, Menlo Park, CA, also credited the program for a number of other growth statistics - including a monthly shopper average of $810 for the past year and a $217 median for shoppers in December.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.