The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.
Measuring marketing performance is a must now more than ever before.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
Creativity in the age of marketing accountability.
In media, we don't discuss attribution because it's new and understandably awkward—just like making love for the first time.
Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying behavior.
Search creates an illusion that it is more effective than it is in reality.
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.
While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence.
Manu Mathew , cofounder and CEO of Visual IQ, and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.