Attribution Metrics

Targeting, Taps and Total Sales

Targeting, Taps and Total Sales

This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.

3 Actions That Enable Cross-Channel Attribution

3 Actions That Enable Cross-Channel Attribution

Every marketing team and campaign has its All Stars and MVPs—just be sure to recognize each player's contributions throughout the game.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

Four Strategies for Lead Generation

Four Strategies for Lead Generation

By

Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.

Defendable Multichannel Sales Attribution

Defendable Multichannel Sales Attribution

Sales attribution is imperative for a company and its growth.

Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.

Infographic: Measures of Marketing Performance

Infographic: Measures of Marketing Performance

By

Measuring marketing performance is a must now more than ever before.

The Changing Digital Marketing Landscape

The Changing Digital Marketing Landscape

By

As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.

Measuring the Wow

Measuring the Wow

By

Creativity in the age of marketing accountability.

Making Love to Big Data With Attribution

Making Love to Big Data With Attribution

In media, we don't discuss attribution because it's new and understandably awkward—just like making love for the first time.

What Influences Customers Most?

What Influences Customers Most?

Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying behavior.

Are We Asking Search to Do Too Much?

Are We Asking Search to Do Too Much?

Search creates an illusion that it is more effective than it is in reality.

The Click That Counts

The Click That Counts

Marketers are getting sharper at attributing which online ad impressions lead to conversions.

Fully utilize attribution in search marketing

Fully utilize attribution in search marketing

Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.

Calculating the attribution value of emotion

Calculating the attribution value of emotion

While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence.

Is the click-through rate a dead metric?

Is the click-through rate a dead metric?

Manu Mathew
, cofounder and CEO of Visual IQ,
 and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.

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