Search creates an illusion that it is more effective than it is in reality.
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.
While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence.
Manu Mathew , cofounder and CEO of Visual IQ, and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.