This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.
Every marketing team and campaign has its All Stars and MVPs—just be sure to recognize each player's contributions throughout the game.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
Sales attribution is imperative for a company and its growth.
The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.
Measuring marketing performance is a must now more than ever before.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
Creativity in the age of marketing accountability.
In media, we don't discuss attribution because it's new and understandably awkward—just like making love for the first time.
Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying behavior.
Search creates an illusion that it is more effective than it is in reality.
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.
While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence.
Manu Mathew , cofounder and CEO of Visual IQ, and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...