Attensity Group to buy Biz360

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Social CRM firm Attensity Group announced on April 28 it will acquire social media monitoring firm Biz360. The deal, for which financial terms were not released, is expected to close in 10 days.

Attensity said in a statement that Biz360's staff will be integrated into Attensity. Biz360's president and CEO, Brad Brodigan, will join Attensity as SVP and general manager.

Three business intelligence and data companies – Attensity Corp., Empolis GmbH and Living-e AG – merged in April 2009 to form Attensity Group.

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