Attensity Group to buy Biz360

Share this article:

Social CRM firm Attensity Group announced on April 28 it will acquire social media monitoring firm Biz360. The deal, for which financial terms were not released, is expected to close in 10 days.

Attensity said in a statement that Biz360's staff will be integrated into Attensity. Biz360's president and CEO, Brad Brodigan, will join Attensity as SVP and general manager.

Three business intelligence and data companies – Attensity Corp., Empolis GmbH and Living-e AG – merged in April 2009 to form Attensity Group.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.