AT&T

AT&T and DirecTV to Tie the Cord

AT&T and DirecTV to Tie the Cord

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I mean, who isn't mega-merging these days? Comcast and Time Warner Cable, potentially Sprint and T-Mobile—and now AT&T is buying DirecTV for $48.5 billion smackers.

AT&T launches mobile point-of-sale app for companies

AT&T launches mobile point-of-sale app for companies

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AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app.

AT&T CMO heralds targeted approach

AT&T CMO heralds targeted approach

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For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

AT&T-Mobile's "a-ha!" moment for mobile marketers

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For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications.

AT&T launches location-based promotions service

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AT&T launched a location-based mobile marketing service on February 28 that lets brands deliver customized SMS or MMS messages, such as coupons or sale notices, to opted-in AT&T customers near a participating location. JetBlue, Kmart and HP are among the brands using the platform.

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