AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app.
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications.
AT&T launched a location-based mobile marketing service on February 28 that lets brands deliver customized SMS or MMS messages, such as coupons or sale notices, to opted-in AT&T customers near a participating location. JetBlue, Kmart and HP are among the brands using the platform.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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How marketers can navigate the new customer engagement era.