AT&T Taps Liberate Instead of MicroSoft

Share this article:
AT&T Broadband, the largest cable operator in the country, said yesterday that because of a delay in the Microsoft TV platform it would instead use the Liberate TV platform in interactive television tests taking place later this year.


If the tests go well, it could possibly mean that Liberate instead of Microsoft will be the platform under which many AT&T cable subscribers ultimately receive interactive television on the planned 10 million digital set tops it intends to distribute. It is expected though that the company, in its I-TV test phase, will use many other platforms such as WorldGate, ICTV and OpenTV.


The announcement comes after Microsoft also delayed the roll out of set tops in the UK through cable operator United Pan-Europe Communications, who also decided they would go with Liberate.


Microsoft has a standing contract with AT&T to provide the platform for 7.5 million of the set tops as well as an investment of nearly 5 billion in the company.


AT&T currently has about 16 million cable subscribers.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.