AT&T Selects FCB Direct for Its College Business

Share this article:
AT&T, Basking Ridge, NJ, has consolidated its college market business with Foote, Cone & Belding Direct, New York.


The business previously was split between Foote, Cone & Belding Direct and Bronner Slosberg Humphrey and was consolidated without a formal review. Billings were not disclosed.


Foote, Cone & Belding, the general agency, already handles the advertising for the college market, which targets more than 14 million college students a year. AT&T officials cited consistency as the reason for the consolidation.


"Sending consistent, focused messages to our consumer is what we are after," said Ira Cohen, consumer marketing communications director at AT&T. "Streamlining the work into one agency is going to allow us to more effectively reach this market."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.