AT&T Selects FCB Direct for Its College Business

Share this article:
AT&T, Basking Ridge, NJ, has consolidated its college market business with Foote, Cone & Belding Direct, New York.


The business previously was split between Foote, Cone & Belding Direct and Bronner Slosberg Humphrey and was consolidated without a formal review. Billings were not disclosed.


Foote, Cone & Belding, the general agency, already handles the advertising for the college market, which targets more than 14 million college students a year. AT&T officials cited consistency as the reason for the consolidation.


"Sending consistent, focused messages to our consumer is what we are after," said Ira Cohen, consumer marketing communications director at AT&T. "Streamlining the work into one agency is going to allow us to more effectively reach this market."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.