AT&T Pays $34,500 to PA in No-Call Case

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AT&T will pay $34,500 in fines and investigative costs to Pennsylvania to settle a no-call complaint, the state attorney general's office said last week.


The Bedminster, NJ-based company also promised to comply with Pennsylvania's telemarketing rules in the future.


From November 2002 to June 2004, consumers in 24 Pennsylvania counties who registered for the state's no-call list received multiple telemarketing calls from AT&T pitching discount long-distance telephone service, the attorney general's office said.


About 250 consumers filed complaints about AT&T telemarketing calls, but only 60 were traced to AT&T, the attorney general's office said. In the other complaints, consumers were unsure whether the calls originated from AT&T Wireless, AT&T Broadband or Universal Card Services.


AT&T said the violations resulted from computer problems, the attorney general's office said. The company admitted no wrongdoing in the settlement.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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