AT&T launches "My Communities" application

Share this article:

AT&T Inc. has launched the My Communities application, allowing mobile subscribers to create and manage social networking accounts on their mobile phones on one dashboard.

This news comes the same week that Verizon Wireless launched its similar SocialLife application. Intercasting Corp., a mobile social networking firm, developed both applications.

“We're seeing a growing demand [for social networking applications] both within the cross section that uses these networks as well as those who are just learning about them,” said Dana Weeks, senior marketing manager of premium content for AT&T's wireless unit.

My Communities gives users the ability to access MySpace, blogging sites, photo-sharing site Photobucket and mobile-only community Rabble. Subscribers can also register for social sites directly from their phone without having to go to the Web. Users can also access their phone, camera, media gallery and address book while the application is running. The subscription-based service costs $2.99 per month.

 “With My Communities you can belong to one, five or 10 social networks and still be able to hone in on those that potentially, because they're a smaller social network, wouldn't have a standalone application,” said Weeks, who believes that mobile social networking will continue to flourish. “It's something that there's a significant demand for across the board, not just among AT&T users,” she added.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.