AT@T, Excite@Home Form Multi-Year Agreement

Share this article:
New Jersey-based AT@T Corp. and this week detailed plans of a multi-year agreement to jointly market and maintain high-speed, dedicated Web access services via their respective industry-leading IP backbones.

The arrangement, the first of its kind to allow customers a single-point of contact between a pair of carrier-class networks, goes into effect the second quarter of this year. It will offer content providers delivery to nearly three million Excite@Home broadband subscribers.

"With the ability to simultaneously connect to both the AT@T and Excite@Home backbones, customers now have the added confidence that their online events will run without a hitch," said Mike Jenner, vice president, general manager of AT@T Connectivity Services. "Working together, we've got it all -- the industry's top performing IP backbone, the fastest connectivity service commercially available, more than a million square feet of web hosting space and millions of broadband end users."

With the increased use of rich media -- such as audio and video -- over the Internet, more and more content providers are finding the need for more dedicated Web access service.

In a recent report, Jupiter Communications predicted that over the next two years more than 89 percent of all Web sites would have streaming media capabilities.

That's precisely the niche that Jenner is banking on AT@T/Excite to fulfill. "The new offerings that address this need will be available via AT@T's high-speed Web service," he said.

Additionally customers will have access to critical network data via AT@T's wide array of online tools. These tools allow customers to monitor and manage their traffic flows.

Share this article:

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing Uncorks New Digital Marketing Opportunities Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.