Atomic Direct produces DRTV spot for RNS

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Direct response television agency Atomic Direct has released a 60-second and a 120-second spot for Ritter Natural Sciences.

The testimonial-based spots are for Lactagen, a powder supplement program that reduces symptoms of lactose intolerance.

According to RNS, the ads aim to separate Lactagen from Lactaid and similar products they claim provide either temporary relief or, in some cases, no relief at all.

The spots feature real-life testimonials of lactose-intolerant people who have been symptom-free since taking the product.

The campaign began airing last month and can also be viewed at Lactagen's Web site at www.lactagen.com.

Los Angeles-based RNS is a health nutraceutical company with a concentration in dietary supplements for the digestive system.

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