Atmosphere BBDO is Lays online agency of record

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Frito-Lay North America Inc. named Atmosphere BBDO, New York, as its online agency of record for the Lays potato chip brand.

The assignment includes site redesign and development of all online advertising for the leading potato chips brand.

This is Atmosphere's first work for Frito-Lay since it created online ads for the Doritos brands a few years ago.

The Web site at www.lays.com currently promotes Frito-Lay's use of sunflower oil for its chips. Also on the site are the brand's promotions with NFL.

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