Atabok Lets Marketers Control Their Sent E-Mail

Share this article:
Atabok Inc. is expected today to announce the availability of Virtual Communications Network, a service that offers a high-security method of sending e-mail.


Targeted at marketers, public relations professionals, financial services firms and publishing houses, the software-based service can determine the number of days and times an e-mail can be opened.


If either parameter is exceeded, the software can be programmed to delete messages and attachments from recipients' e-mail boxes automatically. VCN also can be programmed to prevent recipients from printing and saving e-mail.


The service can be plugged into Microsoft Outlook or Lotus Notes programs. Users can create an Atabok Sent File to track e-mails that have been sent and to get confirmation regarding when they were received and opened. Senders also can see whether e-mail recipients move messages.


Those receiving Atabok-sent e-mail for the first time are required to download software onto their desktops. The software takes up to five minutes to install and can be accessed to open future messages.


The service can help firms send secured e-mails containing confidential marketing campaigns, press releases, earnings reports and unpublished articles, said Jeff Wyne, vice president of marketing at Atabok, Newton, MA.


"Secured e-mail on steroids is what we like to call it," Wyne said. "It can also help your firm eliminate production costs, packaging costs and delivery costs from the secured documents you'd send offline."


The service costs $37.50 per user each month, but the pricing scales down as the number of users increases.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.