At least use the right name

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I received a very off-target piece of direct mail recently from an office supply chain store.  

Firstly, it thanked me for being "a longtime customer" (which I am not) and even went as far as to address me as "Byron" on the postcard. I have no pressing need for a desk chair, but if I do I may go to a different retailer.

Seen any DM pieces recently that have made you cringe(or any great ones you would like to praise)? Please contact me at Bryan.Yurcan@dmnews.com and we may be interested in featuring your critique in our Direct Choice weekly feature.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...