AstraZeneca Floats Allergy Spray Ads

Share this article:
AstraZeneca debuted a floating Internet ad campaign Oct. 24 for its Rhinocort Aqua allergy nasal spray on Weather.com.


Agencies NetPlus Marketing Inc., Conshohocken, PA, and United Virtualities, New York, developed the floating ads, or Shoshkeles, that began running on the weather-related site this week.


The campaign is expected not only to brand the product but to help Wilmington, DE-based AstraZeneca educate and interact with consumers.


In the first ad, a tissue appears on the screen followed by the sound of sneezing, which causes the tissue to dart around the screen. The animation ends in a Flash banner, which delivers a branding message for Rhinocort Aqua. The second Shoshkele features a Rhinocort Aqua bottle on the screen. The cap lifts off and the Rhinocort Aqua butterflies stream out of the bottle and fly across the screen, ending in a branding message.


Clicking on the banner takes visitors to a Rhinocort Aqua information page.


"The Internet has been a proven channel for us to connect with and educate customers," said Jennifer Ogorzalek, ePromotions manager for AstraZeneca (U.S.) -- Rhinocort Aqua. "The Shoshkele ads extend our current efforts to invite the consumer to interact with our brand in a way not possible with other forms of media."


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.