AstraZeneca Consolidates Online Business

Share this article:
AstraZeneca named aQuantive Inc. shops Avenue A/NYC and i-Frontier as its online media planning and buying agencies for the United States in a move to consolidate that activity for its 30-plus brands.


Both shops already were working with the pharmaceutical giant on select projects. Avenue A in New York handled consumer-focused online advertising since 2001 for brands like Nexium. Philadelphia-based i-Frontier, which aQuantive bought last year, has handled ads aimed at professionals.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.