Direct Line Blog

Astounding social media stats

Share this article:
Sometimes the sheer numbers accompanying the social media universe just astound me. Take Adam Ostrow's post on Mashable today -- which brought a few of those incredible numbers together, including the fact that Facebook now boasts 200 million members; Twitter has swelled to over 1.6 billion Tweets; and YouTube reaches over 100 million viewers each month. Oh, and there have been 1 billion iPhone App downloads. For marketers, this continues to serve as an amazing opportunity -- though monetizing and measuring these options continue to confound many brands. Still, in a down economy the potential of social media feels incredibly powerful -- and each week brings new tools and techniques to help marketers make sense of this new world.  I look forward to seeing the advances that come down the pike over the next six months...and how it can move marketers in an exciting new direction while they continue to focus on measurement and ROI.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.