AssociationCentral.com Purchases Columbia Books

Share this article:
AssociationCentral.com, an online destination for trade association and nonprofit organization specialists, recently acquired trade book publishing firm Columbia Books Inc. Financial terms were not disclosed.


The acquisition allows AssociationCentral to market and leverage its first proprietary catalog of books, which typically document industry trends in areas such as professional associations and not-for-profit organizations.


Before this announcement, AssociationCentral had been purely an information source for the trade association market, with more than 1,000 links to professional organizations, nonprofit groups and advocacy associations.


AssociationCentral, Bethesda, MD, will not sell books directly but will have a link to ColumbiaBooks.com.


Additionally, AssociationCentral's search engine will present viewers -- who type in an interest in literature about trade associations and nonprofit organizations -- with a link to ColumbiaBooks.com.


Columbia Books, Washington, has published trade books for 30 years. The company said it is in its best interest to operate as a whole subsidiary of the year-old AssociationCentral.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.