Nearly nine in 10 brands will use mobile marketing this year, and three-quarters (75%) will increase their mobile marketing spending, according to a survey from the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA). However, most are lukewarm about their own mobile initiatives, the industry groups said.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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