AskJeeves, AppNet to Co-Market Services

Share this article:
Ask Jeeves Inc., Emeryville, CA, and AppNet, New York, agreed to form a co-marketing and selling relationship yesterday. Under terms of the agreement each company's sales force will actively promote the other's. Financial terms were not disclosed.


AppNet develops electronic business services to promote electronic communication and commerce between business and customers.


Ask Jeeves' natural language question and answering, and live help services will let AppNet's business-to-business customers interact with its own customers on a personalized basis, AppNet said.


"Our partnership with AppNet will place us in new channels and vertical markets where there is a critical need for intelligent customer interaction," said Jeff Scheel, vice president, alliances at Ask Jeeves' corporate service. "By combining Ask Jeeves'aggressive direct sales force with this extensive partnership program with AppNet, we are well positioned to satisfy the demand for our suite of real-time personal services."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.