Ask.com eliminates 40 positions as it focuses on new strategy

Share this article:
Ask.com eliminates 40 positions as it focuses on new strategy
Ask.com eliminates 40 positions as it focuses on new strategy

Ask.com announced today that it will cut approximately 40 jobs across several of its departments as it shifts its focus towards a new strategy aimed at its core user base.

Through research, Ask.com discovered that a sizable group of its core users are women who come to the site to search in categories like reference as well as health and entertainment, according to an Ask.com spokesman. The search company will be looking for ways to be unique and relevant to this core audience, because that is where growth is anticipated, he said. Through these strategic efforts, the company said it hopes that these users will visit the site more often.

Although the majority of this core user group consists of female users, Ask.com is not going to become a women's site, the spokesman added.

Ask.com, which is owned by IAC and based in Oakland, CA, is still hiring and will be looking for new talent in order to implement its new strategy, the spokesman said. He confirmed that the 40 positions consist of approximately 8% of the company's work force.  

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.