Asian American Consumers by Lead Me Media

Asian American Consumers by Lead Me Media 

Lead Me Media

Description: This file contains Asian Americans. Nearly 90% of them go online and 70% visit ethnic Web sites and portals. Seventeen percent prefer English-only advertising, with the majority preferring either in-language or bilingual advertisements. They shop frequently at department stores with nearly a third frequenting department stores one to three times a week. The file is 61% female; prospects have an average income of $60,000.