AsiaInfo expands partnerships, launches mobile e-commerce tool

Share this article:

AsiaInfo Holdings Inc., a China-based telecom software company, has launched a mobile e-commerce application and signed new contracts with China Netcom and China Mobile.

 

China Mobile's loyalty points program will engage AsiaInfo's new mobile e-commerce service. Like an airline miles offer, the loyalty program allows certain China Mobile customers to earn points on phone usage, which are then redeemable for products and services from corporate partners.

 

AsiaInfo is building a bonus point management platform for the China Mobile program. The platform will work with China Mobile's business operation support system. Once the platform is in place, consumers will be able to redeem points via mobile device on an AsiaInfo e-commerce portal.

 

In another move that expands its reach across China, AsiaInfo has signed with China Netcom to expand that company's CRM system. China Netcom provides broadband and telecommunications services across the northern regions of China.

 

Jiangsu Netcom, an arm of China Netcom, first enlisted AsiaInfo to configure its CRM system last year. The new contract will add partner relationship management, online service, enterprise customer management and marketing decision support to Jiangsu's CRM system.

 

AsiaInfo is based in Beijing. Corporate partners include Nokia, China Academy of Telecom Technology, Siebel Systems, Cisco, Sun Microsystems, IBM, Hewlett-Packard, Oracle, Sybase, Lenovo and Siemens.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.