Asia has the most searchers: comScore search study

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More than 750 million people age 15 and older - 95% of the worldwide Internet audience - conducted 61 billion searches worldwide in August, according to a new report by comScore. The total represents an average of more than 80 per searcher.

The study, based on data from comScore's qSearch 2.0 service, found that the Asia-Pacific region had the most searches with 258 million unique searchers conducting 20.3 billion searches.

Europe reported the second-most searchers, with 210 million. Europeans performed 18 billion searches, followed by North America's 206 million searchers and 16 billion searches.

The Latin American region demonstrated the heaviest search activity per person, with more than 95 searches per user in August. The Middle East-Africa region experienced the least amount of activity, with only 30 million searchers performing 2 billion searches.

Google sites ranked as the top worldwide search property in August with 37.1 billion searches conducted. Of that total, 31 billion occurred at the Google search engine and 5 billion occurred at YouTube.com. Yahoo sites ranked second with 8.5 billion searches, while Baidu.com, a Chinese language search engine, followed in third place with more than 3.2 billion searches. Microsoft sites ranked fourth worldwide, while Korea's NHN Corp., which owns Naver.com, ranked fifth with 2 billion searches worldwide.

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