Social media has turned email, an established channel for most marketers, into an exciting new frontier for marketing testing, learning and optimization. By tapping social insights and integrating social and email programs, both programs are strengthened and the customer dialogue is enhanced.
Most progressive marketers know that relevance is essential to driving strong customer response. To move to the next stage in customer engagement, deepen loyalty and encourage brand advocacy through e-mail programs that are not only meaningful, but connected to an integrated marketing strategy.
With "relevance" now part of marketers' everyday vocabulary, our focus should shift to the tactical elements of relevant marketing — i.e., responsible e-mail. While the channel's appeal can't be ignored, it must be approached with caution and responsibility. This is where some brands fall short.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.