Asera, E.piphany Enter CRM AgreementAsera, Belmont, CA, a provider of adaptive e-business solutions delivered as a managed service, recently announced it has entered into an agreement to integrate E.piphany's customer relationship management capabilities into the Asera eService and to deliver a new category of capabilities for enterprise e-business. As a result of the agreement, Asera also becomes a premier member of the E.piphany, San Mateo, CA, channel program.
The agreement adds new categories of functionality to the Asera eService, including analytical and operational CRM that will deliver integrated and personalized marketing, sales and service applications driven by real-time analytics. The operational component of the E.piphany E.5 system will deliver personalized service interactions integrated with commerce transactions for Asera's current and new clients. The analytics component of the E.piphany E.5 system will add business intelligence functionality to allow Asera eService clients to view and analyze customer activities across all e-service applications in real time via the Web.