Ascential to Acquire Vality Technology

Share this article:
Ascential Software Corp. has agreed to acquire privately held Vality Technology in a cash transaction valued at $92 million, Ascential said yesterday.


Ascential offers a data management and movement tool, and Vality is a data quality vendor. The transaction is expected to close in April, subject to approval of Vality shareholders and other closing conditions. The merger is expected to be accretive by year-end 2002.


According to both companies, the acquisition will create an offering that integrates Ascential's data management services with Vality's cleansing technologies.


Ascential Software, Westboro, MA, supports more than 1,800 customers in industries such as telecommunications, insurance, financial services, media/entertainment and retail. Ascential's customer list includes American Express, Anheuser-Busch, AT&T, Boeing, Carrier Corp. and Cisco Systems.


Vality, Boston, has more than 500 customers in financial services, healthcare, manufacturing, telecommunications, retail and government markets. Vality customers include, Bristol-Myers Squibb, Cingular Wireless, CMP, John Deere, Marks & Spencer, and Motorola.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.