Ascential Lands Bank For CRM

Share this article:
Zions Bancorporation is using an Ascential Software Corp. suite to provide an enterprise-wide view of business units, products and customers, the Westboro, MA, enterprise data integration company said yesterday.


Zions Bancorporation, Salt Lake City, operates 400 full-service banking offices in eight Western states. It offers commercial, installment and mortgage loans; trust services; insurance services; foreign banking services; electronic and online banking; automatic deposit as well as nationwide banking and transfer services; and checking and savings programs.


Zions will work with Ascential to build an enterprise data warehouse that better organizes internal data to support timely, efficient access to information for decision support across the bank's departments. Components of the suite will let the bank identify inaccurate or redundant data, apply business rules for added standardization and format the information for reporting out of the enterprise data warehouse.


Ascential's Enterprise Integration Suite profiles, cleanses and transforms data from any application or system, regardless of data volume or latency.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.