Ascential Lands Bank For CRM

Share this article:
Zions Bancorporation is using an Ascential Software Corp. suite to provide an enterprise-wide view of business units, products and customers, the Westboro, MA, enterprise data integration company said yesterday.


Zions Bancorporation, Salt Lake City, operates 400 full-service banking offices in eight Western states. It offers commercial, installment and mortgage loans; trust services; insurance services; foreign banking services; electronic and online banking; automatic deposit as well as nationwide banking and transfer services; and checking and savings programs.


Zions will work with Ascential to build an enterprise data warehouse that better organizes internal data to support timely, efficient access to information for decision support across the bank's departments. Components of the suite will let the bank identify inaccurate or redundant data, apply business rules for added standardization and format the information for reporting out of the enterprise data warehouse.


Ascential's Enterprise Integration Suite profiles, cleanses and transforms data from any application or system, regardless of data volume or latency.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.