Ascend Media to Buy Medical World

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Ascend Media, Overland Park, KS, announced last week that it reached a definitive agreement to acquire Medical World Communications.


Terms of the deal were not disclosed.


Medical World Communications, Monroe Township, NJ, publishes 50 medical, healthcare and business-to-business magazines. Its publications also cover food and beverage processing as well as the retailing and packaging industries. Titles in these areas include National Provisioner, Beverage Industry, Dairy Field and Food & Drug Packaging.


Content and revenue-building opportunities exist between Medical World's food and beverage titles and Ascend Media's Gaming Group titles, including Casino Journal and International Gaming & Wagering Business, Ascend said in a statement.


Medical World Communications also owns a healthcare marketing agency, Practice Builders.


In November, Ascend acquired SynerMed Communications, which produces continuing medical education programs. This month, it acquired Exhibitor Visibility Worldwide, which handles publishing and marketing services for medical and healthcare events.


Chantal Todé covers BTB marketing for DM News.com. To keep up with the latest BTB news subscribe to our free e-mail newsletter DM News Daily by visiting http://www.dmnews.com/cgi-bin/newslettersub.cgi


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