As AOR, Sigma Group will help introduce Water-Jel to consumers

Sigma Group has been named agency of record for Water-Jel Technologies in support of the company's strategy to bring its burn care technology directly to consumers.

Water-Jel is the exclusive supplier to the US military, and its emergency first aid burn treatments are available in many hospitals. The company plans to develop new consumer products for 2009 and will work with Sigma to develop a new brand platform and direct-to-consumer launch strategy. These efforts will include a new corporate Web site that will launch in May, e-commerce functionality, and supporting media encompassing traditional, non-traditional and search platforms.

Sigma also will be charged with continuing to build Water-Jel's business-to-business program.

Sigma's “experience in developing integrated business-to-business marketing platforms and its progressive approach to reaching consumers in the digital and social media landscapes appealed to us,” said Herb Baer, SVP and chief sales and marketing officer at Water-Jel Technologies. “We think we can leverage their strategic, creative and media products to help further strengthen Water-Jel's position in the industrial space and open doors in the consumer arena as well."