Arvest Bank Taps ASA to Boost Sales, Retention

Share this article:
Arvest Bank Group, Bentonville, AR, is using ASA Corp.'s Customer Opportunity Advisor for Banking to increase sales and retention across its branch network, ASA said yesterday. Arvest has more than 200 branches in 90 communities in Arkansas, Oklahoma and Missouri.


ASA said the solution works with existing banking systems to analyze customer transaction data, marketing data and customer profile information on a daily basis. It then produces a list of prioritized, pre-qualified customer leads, helping financial institutions make the transition from a service-oriented culture to a proactive selling and service one.


Arvest took less than 60 days to deploy the solution across all its locations.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.