Arts Center Picks Blackbaud for CRM

Share this article:
Blackbaud Inc., Charleston, SC, a provider of software and related services designed for nonprofit organizations, said yesterday that the New Jersey Performing Arts Center selected its integrated technology solution to support its customer service improvement initiative.


The New Jersey Performing Arts Center, Newark, NJ, opened in 1997.


In addition to handling the core functional needs of the box office, including online ticket sales, the solution must provide integrated fundraising capabilities and offer the chance to capture and append key patron information from other customer touch points and data sources.


NJPAC will deploy a combination of software and services from Blackbaud, including The Patron Edge for ticketing management, The Raiser's Edge for fundraising management and The Information Edge for business intelligence.


"Competition for patrons in the performing arts community is growing. We need to constantly find new ways to better reach and engage customers, [and] that begins with an understanding of who is doing business with us and why," said Toni Hendrix, NJPAC assistant vice president of ticket sales and chief customer officer. "The Information Edge will help us analyze all the different interactions each person has with us, such as buying a ticket online, participating in an arts program or attending a concert."


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.