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 Arts & Entertainment

Delivered: Arts/Entertainment

Direct Marketing News staff May 01, 2012

Arts/Entertainment mailers: Who gets a 'bravo?'
 

Heat Meter

December 01, 2010

Our look at the most - and least - engaging social media
 

Best is yet to come ... if marketers build it

Scott Donaton,CEO, Ensemble December 01, 2010

It is a time of intense transition in the music business. New technologies are changing the definition of content and distribution. A young singer competes in a popular show and wins the audience vote. His victory is just the beginning as he is plugged into a marketing machine.
 

Q&A with Universal Pictures' Doug Neil

October 01, 2010

Doug Neil, SVP of digital marketing at Universal Pictures, explains his goals for the year, including a push into social
 

Netflix gambles online

October 01, 2010

Netflix is shifting its focus from mail-order DVDs to streaming video. While the company has not abandoned its mail service, it has introduced streaming apps for the iPad, iPhone and iPod Touch.
 

AMC names Rapp, Signal to Noise digital, direct AORs

September 13, 2010

Movie theater chain AMC Entertainment has named Signal to Noise its agency of record for digital marketing and Rapp its agency of record for direct and CRM after a competitive review. Both are Omnicom Group firms.
 

Brands engage tennis fans

August 23, 2010

Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.
 

Boardwalk Empire extends to direct marketing

August 19, 2010

HBO's highly-publicized miniseries "Boardwalk Empire" is set to premier September 19th. Even a Martin Scorsese-produced event about prohibition-era gangsters isn't without a direct marketing element.
 

VH1, Foursquare launch mobile sweeps initiative

August 09, 2010

Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.
 

Barcodes boost interactivity

August 09, 2010

Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.
 

WWE implements mobile barcodes

July 26, 2010

Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.
 

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

June 21, 2010

Rosetta group creative director Dean Skinner weighs in on campaigns from Twentieth Century Fox, PCH and SheKnows.com.
 

Luxor uses interactive text campaign to promote Criss Angel show

June 21, 2010

The Luxor Las Vegas hotel and casino will launch a mobile campaign in early July to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.
 

Brands want summer film magic

June 18, 2010

Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the USPS.
 

WWE names Hill SVP

June 07, 2010

World Wrestling Entertainment has named Eddie Hill senior VP of marketing, effective June 7. Hill will be responsible for the company's pay-per-view events, network affiliate marketing, market research, and various branding and promotional work.
 

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

March 01, 2010

Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales
 

NBA shoots for Hispanic audience

October 26, 2009

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
 

Fox mobile effort brings print to life

September 28, 2009

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.
 

Universal Pictures, Kia and Burger King ring up mobile interactions

September 14, 2009

After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.
 

Burger King taps NASCAR driver for multichannel push

September 14, 2009

Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the fast food restaurant.
 

DMNews talks with David Kimrey of TicketsNow.com

August 31, 2009

David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages
 

Digital music marketers turn up the volume

August 31, 2009

Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.
 

Sony Quantum Code by Euro RSCG Australia

August 18, 2009

To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
 

Kia extends 'A new way to roll' campaign with augmented reality game

August 07, 2009

The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.
 

Fanscape, Naruto look to Twitter for engagement

July 29, 2009

Digital engagement agency Fanscape created a Twitter campaign for Japanese anime show Naruto. Fanscape set up a week-long contest in which more than 3,400 Twitter users collected answers to clues issued by Tweet-A-Prize.
 

Club BK by Design Kitchen

July 09, 2009

Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK.
 

New car lovers list available

July 02, 2009

Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.
 

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

FOXSports selects Unica for Web tracking, analytics

June 19, 2009

FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.
 

Sharpie's 'Uncap what's inside' by Draftfcb

June 18, 2009

Sharpie's recently launched "Uncap what's inside" campaign aims to show the power of tangible self-expression in an increasingly digital world. "Our job was to really come up with something that could speak to the breadth of products that Sharpie offers," says Gigi Carroll, creative director at Draftfcb.