Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.
Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.
Arts/Entertainment mailers: Who gets a 'bravo?'
Our look at the most - and least - engaging social media
It is a time of intense transition in the music business. New technologies are changing the definition of content and distribution. A young singer competes in a popular show and wins the audience vote. His victory is just the beginning as he is plugged into a marketing machine.
Doug Neil, SVP of digital marketing at Universal Pictures, explains his goals for the year, including a push into social
Netflix is shifting its focus from mail-order DVDs to streaming video. While the company has not abandoned its mail service, it has introduced streaming apps for the iPad, iPhone and iPod Touch.
Movie theater chain AMC Entertainment has named Signal to Noise its agency of record for digital marketing and Rapp its agency of record for direct and CRM after a competitive review. Both are Omnicom Group firms.
Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.
HBO's highly-publicized miniseries "Boardwalk Empire" is set to premier September 19th. Even a Martin Scorsese-produced event about prohibition-era gangsters isn't without a direct marketing element.
Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.
Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.
Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.
Rosetta group creative director Dean Skinner weighs in on campaigns from Twentieth Century Fox, PCH and SheKnows.com.
The Luxor Las Vegas hotel and casino will launch a mobile campaign in early July to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.
Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the USPS.
World Wrestling Entertainment has named Eddie Hill senior VP of marketing, effective June 7. Hill will be responsible for the company's pay-per-view events, network affiliate marketing, market research, and various branding and promotional work.
Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales
In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.
Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the fast food restaurant.
After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.
David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages
Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.
To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.
Digital engagement agency Fanscape created a Twitter campaign for Japanese anime show Naruto. Fanscape set up a week-long contest in which more than 3,400 Twitter users collected answers to clues issued by Tweet-A-Prize.
Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK.
Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.
Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.