Arts & Entertainment

Interactive Museum Promo Goes State-of-the-Art

Interactive Museum Promo Goes State-of-the-Art

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Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.

Art gallery puts a personal, musical spin on email invites

Art gallery puts a personal, musical spin on email invites

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Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.

Delivered: Arts/Entertainment

Delivered: Arts/Entertainment

Arts/Entertainment mailers: Who gets a 'bravo?'

Heat Meter

Heat Meter

Our look at the most - and least - engaging social media

Best is yet to come ... if marketers build it

Best is yet to come ... if marketers build it

It is a time of intense transition in the music business. New technologies are changing the definition of content and distribution. A young singer competes in a popular show and wins the audience vote. His victory is just the beginning as he is plugged into a marketing machine.

Q&A with Universal Pictures' Doug Neil

Q&A with Universal Pictures' Doug Neil

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Doug Neil, SVP of digital marketing at Universal Pictures, explains his goals for the year, including a push into social

Netflix gambles online

Netflix gambles online

Netflix is shifting its focus from mail-order DVDs to streaming video. While the company has not abandoned its mail service, it has introduced streaming apps for the iPad, iPhone and iPod Touch.

AMC names Rapp, Signal to Noise digital, direct AORs

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Movie theater chain AMC Entertainment has named Signal to Noise its agency of record for digital marketing and Rapp its agency of record for direct and CRM after a competitive review. Both are Omnicom Group firms.

Brands engage tennis fans

Brands engage tennis fans

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Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.

Boardwalk Empire extends to direct marketing

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HBO's highly-publicized miniseries "Boardwalk Empire" is set to premier September 19th. Even a Martin Scorsese-produced event about prohibition-era gangsters isn't without a direct marketing element.

VH1, Foursquare launch mobile sweeps initiative

VH1, Foursquare launch mobile sweeps initiative

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Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.

Barcodes boost interactivity

Barcodes boost interactivity

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Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.

WWE implements mobile barcodes

WWE implements mobile barcodes

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Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

Rosetta group creative director Dean Skinner weighs in on campaigns from Twentieth Century Fox, PCH and SheKnows.com.

Luxor uses interactive text campaign to promote Criss Angel show

Luxor uses interactive text campaign to promote Criss Angel show

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The Luxor Las Vegas hotel and casino will launch a mobile campaign in early July to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.

Brands want summer film magic

Brands want summer film magic

Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the USPS.

WWE names Hill SVP

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World Wrestling Entertainment has named Eddie Hill senior VP of marketing, effective June 7. Hill will be responsible for the company's pay-per-view events, network affiliate marketing, market research, and various branding and promotional work.

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales

NBA shoots for Hispanic audience

NBA shoots for Hispanic audience

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In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.

Fox mobile effort brings print to life

Fox mobile effort brings print to life

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To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.

Burger King taps NASCAR driver for multichannel push

Burger King taps NASCAR driver for multichannel push

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Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the fast food restaurant.

Universal Pictures, Kia and Burger King ring up mobile interactions

Universal Pictures, Kia and Burger King ring up mobile interactions

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After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.

DMNews talks with David Kimrey of TicketsNow.com

DMNews talks with David Kimrey of TicketsNow.com

David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages

Digital music marketers turn up the volume

Digital music marketers turn up the volume

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Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.

Sony Quantum Code by Euro RSCG Australia

Sony Quantum Code by Euro RSCG Australia

To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.

Kia extends 'A new way to roll' campaign with augmented reality game

Kia extends 'A new way to roll' campaign with augmented reality game

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The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.

Fanscape, Naruto look to Twitter for engagement

Fanscape, Naruto look to Twitter for engagement

Digital engagement agency Fanscape created a Twitter campaign for Japanese anime show Naruto. Fanscape set up a week-long contest in which more than 3,400 Twitter users collected answers to clues issued by Tweet-A-Prize.

Club BK by Design Kitchen

Club BK by Design Kitchen

Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK.

New car lovers list available

Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.

Johnnie Walker private tasting by Wunderman

Johnnie Walker private tasting by Wunderman

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.

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