Arts & Entertainment

Club BK by Design Kitchen

July 09, 2009

Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK.
 

New car lovers list available

July 02, 2009

Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.
 

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

FOXSports selects Unica for Web tracking, analytics

Lauren Bell June 19, 2009

FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.
 

Sharpie's 'Uncap what's inside' by Draftfcb

June 18, 2009

Sharpie's recently launched "Uncap what's inside" campaign aims to show the power of tangible self-expression in an increasingly digital world. "Our job was to really come up with something that could speak to the breadth of products that Sharpie offers," says Gigi Carroll, creative director at Draftfcb.
 

Online Videos Capturing More Viewing Time

Lynne Miller June 16, 2009

People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
 

Editorial: Twitter is a tad overplayed

Cara Wood June 15, 2009

I had a bit of an "I told you so" moment earlier this month during my morning commute when the front page headline of New York's Metro proclaimed: "Study: Twitter's close to completely useless."
 As someone who's been skeptical of the merit of the medium, I'm feeling pretty smug. It's not that I haven't been watching the trends, Tweeting my whereabouts @DMNews or found it fun to see what our followers are thinking — but fun and function do not always go hand in hand.
 

FamilyFun plays up Disney connection, launches custom pub division

Lauren Bell June 11, 2009

FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a rare growth push for media companies in this economy. The moms- and kids-focused monthly will be known as Disney FamilyFun, after its parent company, as of the August issue. The company's magazine publishing division is also changing its name, to Disney FamilyFun Group, all in an effort to make the most of combined brand power of Disney and the 2.1 million-circulation FamilyFun.
 

EthanAllen.com by Organic

June 08, 2009

Organic brought Ethan Allen's tradition of pairing customers with designers into the digital space with an interactive design board and one-to-one sharing capabilities.
 

Apple unveils faster iPhone

Dianna Dilworth June 08, 2009

At Apple's Worldwide Developer's Conference today, the computer maker announced its latest update to the iPhone OS and a new handset model, the 3GS, which will make rich media easier to interact with and expanding the reach of consumer base. The price of the current 8 GB iPhone 3G, which will remain on the market, drops to $99, effective today with the announcement.
 

Does your digital strategy need an app?

Cara Wood June 01, 2009

On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.
 

Disney launches new e-commerce site

Chantal Todé May 19, 2009

Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience
 

Vibe to launch new tabloid

Lauren Bell May 11, 2009

Vibe Media Group will launch a new print and online brand, The Most, in June. TheMostmag.com debuts June 1, to be followed by a print tabloid of the same name on June 16. The Most, circulation 300,000, will be distributed nationwide on a newsstand-only model.
 

Teens are top credit target

Lauren Bell May 04, 2009

Marketers of debit and credit cards geared to teens balance the
lifestyle-focused needs of teens with parents' interest in security
 

DMNews talks with Damian Bazadona, president of Situation Interactive

May 04, 2009

Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.
 

Univision offers new online ad platform

Lauren Bell April 24, 2009

Spanish-language media company Univision has launched a new advertising platform for its digital division, Univision Interactive Media Inc. The platform is powered by AdReady for Publishers. Univision Interactive Self-Service is a self-service display advertising platform that allows marketers to plan and create online campaigns, which will run on Univision.com and its partner Web sites.
 

MovieTickets.com launches points-based loyalty program

Lauren Bell April 22, 2009

MovieTickets.com has launched its first-ever loyalty program. The Red Carpet Rewards Club allows registered members to earn 100 points for each ticket purchased on MovieTickets.com. The goal is to increase the frequency with which members use the online service;
 

Kohl's to launch exclusive line with The Hills star

Chantal Todé April 22, 2009

Kohl's Corp. will launch the exclusive lifestyle brand LC Lauren Conrad in October in approximately 300 stores and on Kohls.com. The multi-channel merchant is betting on Conrad's high awareness and fashion credibility among young contemporary customers. Conrad is best known as the star of the reality series The Hills. She began her fashion career as an intern at Teen Vogue.
 
 

Teams, fans rally around Twitter

Chantal Todé April 17, 2009

While some sports marketers have gotten to first base with Twit­ter, no one has been able to drive it home yet. Still, Twitter is a hit in the sports community thanks to the microblogging site's ability to engage and inform in real-time.
 

Discovery goes digital with Microsoft-powered Deadliest Catch campaign

Dianna Dilworth April 13, 2009

Microsoft Advertising has launched a mul­tichannel advertising blitz for the Discovery Channel's Deadliest Catch series. Discovery is spending the show's entire online advertising budget on the campaign, which promotes the series' fifth season.
 

Yahoo's March Madness widget could have tied in to the social experience

Andreas Roell, CEO, Geary Interactive April 06, 2009

Our agency is full of sports fanatics. Every year, we draft our March Madness brackets, post them on a communal wall and try to practice sportsmanship.
 

Drinks depend on digital

Kevin McKeefery April 03, 2009

Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online
 

Marketers look beyond ads for new ways to use online video

Dianna Dilworth March 30, 2009

As Google's YouTube and AOL and Yahoo videos gain popularity, brands are looking for ways to monetize online video. "Advertisers who used to get a lot of reach by buying spots on prime time TV are finding that they are reaching less of an audience, so they are looking for new opportunities, especially with younger audiences," said Usha Srinivasan, VP of product marketing at Vobile, which helps advertisers identify user-generated content to ensure that ads are safe against the content.
 

Universal's mobile efforts gain speed with F&F campaign

Dianna Dilworth March 30, 2009

The entertainment industry has been early to adopt the mobile phone to push music and movies, and so it comes as no surprise that Universal Pictures has teamed up with mobile network AdMob to promote the latest installment in its The Fast and the Furious franchise of movies, Fast & Furious. Universal Pictures' campaign, which was conceived by its ad agency Ignited, is centered on two mobile WAP sites — one for the mobile Web and a 3-D site for the iPhone by The Visionaire Group — as well as a mobile Web campaign with banner ads for the film running across AdMob's mobile network, including Movietickets.com.
 

American Idol app gives smartphone users exclusivity

March 16, 2009

American Idol is an early adopter in the mobile space. The show has been working with AT&T for years to let viewers text in to vote on their favorite performers.
 

Disney launches fan membership program

Chantal Todé March 11, 2009

Disney has launched a comprehensive membership program called D23 that includes a subscription to a new quarterly publication, offers to attend special events and purchase exclusive merchandise and a membership certificate and card. The program is the first official community for Disney fans, according to a statement from the company.
 

In circ: 944 Media's Marc Lotenberg

Lauren Bell March 09, 2009

Six Degrees, a lifestyle magazine distributed in Atlanta, Detroit, Miami and Las Vegas, got a new lease on life when 944 Media, another regional publisher, purchased it late last week. DMNews chats with Marc Lotenberg, CEO and founder of 944 Media, about acquisitions, automation and growth in a down market.
 

Wal-Mart sinks teeth into DVD

March 09, 2009

Thanks to sales that are outpacing pretty much the rest of the retail segment, Wal-Mart is having its day.
 

The Onion going mobile with Quattro Wireless partnership

Dianna Dilworth March 09, 2009

Spoof news media empire The Onion is bringing "America's Finest News Source" and its brand of comedic fictional news to the mobile phone. The new WAP site is part of a partnership with mobile service firm Quattro Wireless, which is powering the mobile ad network, as well as acting as the exclusive ad sales provider to the brand.
 

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