Arts & Entertainment

NBA shoots for Hispanic audience

Mary Elizabeth Hurn October 26, 2009

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
 

Fox mobile effort brings print to life

Dianna Dilworth September 28, 2009

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.
 

Universal Pictures, Kia and Burger King ring up mobile interactions

Dianna Dilworth September 14, 2009

After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.
 

Burger King taps NASCAR driver for multichannel push

Dianna Dilworth September 14, 2009

Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the fast food restaurant.
 

DMNews talks with David Kimrey of TicketsNow.com

August 31, 2009

David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages
 

Digital music marketers turn up the volume

Chantal Todé August 31, 2009

Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.
 

Sony Quantum Code by Euro RSCG Australia

August 18, 2009

To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
 

Kia extends 'A new way to roll' campaign with augmented reality game

Dianna Dilworth August 07, 2009

The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.
 

Fanscape, Naruto look to Twitter for engagement

July 29, 2009

Digital engagement agency Fanscape created a Twitter campaign for Japanese anime show Naruto. Fanscape set up a week-long contest in which more than 3,400 Twitter users collected answers to clues issued by Tweet-A-Prize.
 

Club BK by Design Kitchen

July 09, 2009

Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK.
 

New car lovers list available

July 02, 2009

Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.
 

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

FOXSports selects Unica for Web tracking, analytics

Lauren Bell June 19, 2009

FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.
 

Sharpie's 'Uncap what's inside' by Draftfcb

June 18, 2009

Sharpie's recently launched "Uncap what's inside" campaign aims to show the power of tangible self-expression in an increasingly digital world. "Our job was to really come up with something that could speak to the breadth of products that Sharpie offers," says Gigi Carroll, creative director at Draftfcb.
 

Online Videos Capturing More Viewing Time

Lynne Miller June 16, 2009

People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
 

Editorial: Twitter is a tad overplayed

Cara Wood June 15, 2009

I had a bit of an "I told you so" moment earlier this month during my morning commute when the front page headline of New York's Metro proclaimed: "Study: Twitter's close to completely useless."
 As someone who's been skeptical of the merit of the medium, I'm feeling pretty smug. It's not that I haven't been watching the trends, Tweeting my whereabouts @DMNews or found it fun to see what our followers are thinking — but fun and function do not always go hand in hand.
 

FamilyFun plays up Disney connection, launches custom pub division

Lauren Bell June 11, 2009

FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a rare growth push for media companies in this economy. The moms- and kids-focused monthly will be known as Disney FamilyFun, after its parent company, as of the August issue. The company's magazine publishing division is also changing its name, to Disney FamilyFun Group, all in an effort to make the most of combined brand power of Disney and the 2.1 million-circulation FamilyFun.
 

EthanAllen.com by Organic

June 08, 2009

Organic brought Ethan Allen's tradition of pairing customers with designers into the digital space with an interactive design board and one-to-one sharing capabilities.
 

Apple unveils faster iPhone

Dianna Dilworth June 08, 2009

At Apple's Worldwide Developer's Conference today, the computer maker announced its latest update to the iPhone OS and a new handset model, the 3GS, which will make rich media easier to interact with and expanding the reach of consumer base. The price of the current 8 GB iPhone 3G, which will remain on the market, drops to $99, effective today with the announcement.
 

Does your digital strategy need an app?

Cara Wood June 01, 2009

On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.
 

Disney launches new e-commerce site

Chantal Todé May 19, 2009

Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience
 

Vibe to launch new tabloid

Lauren Bell May 11, 2009

Vibe Media Group will launch a new print and online brand, The Most, in June. TheMostmag.com debuts June 1, to be followed by a print tabloid of the same name on June 16. The Most, circulation 300,000, will be distributed nationwide on a newsstand-only model.
 

Teens are top credit target

Lauren Bell May 04, 2009

Marketers of debit and credit cards geared to teens balance the
lifestyle-focused needs of teens with parents' interest in security
 

DMNews talks with Damian Bazadona, president of Situation Interactive

May 04, 2009

Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.
 

Univision offers new online ad platform

Lauren Bell April 24, 2009

Spanish-language media company Univision has launched a new advertising platform for its digital division, Univision Interactive Media Inc. The platform is powered by AdReady for Publishers. Univision Interactive Self-Service is a self-service display advertising platform that allows marketers to plan and create online campaigns, which will run on Univision.com and its partner Web sites.
 

MovieTickets.com launches points-based loyalty program

Lauren Bell April 22, 2009

MovieTickets.com has launched its first-ever loyalty program. The Red Carpet Rewards Club allows registered members to earn 100 points for each ticket purchased on MovieTickets.com. The goal is to increase the frequency with which members use the online service;
 

Kohl's to launch exclusive line with The Hills star

Chantal Todé April 22, 2009

Kohl's Corp. will launch the exclusive lifestyle brand LC Lauren Conrad in October in approximately 300 stores and on Kohls.com. The multi-channel merchant is betting on Conrad's high awareness and fashion credibility among young contemporary customers. Conrad is best known as the star of the reality series The Hills. She began her fashion career as an intern at Teen Vogue.
 
 

Teams, fans rally around Twitter

Chantal Todé April 17, 2009

While some sports marketers have gotten to first base with Twit­ter, no one has been able to drive it home yet. Still, Twitter is a hit in the sports community thanks to the microblogging site's ability to engage and inform in real-time.
 

Discovery goes digital with Microsoft-powered Deadliest Catch campaign

Dianna Dilworth April 13, 2009

Microsoft Advertising has launched a mul­tichannel advertising blitz for the Discovery Channel's Deadliest Catch series. Discovery is spending the show's entire online advertising budget on the campaign, which promotes the series' fifth season.
 

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