ARTISTdirect Chooses L90's AdMonitor for Ad Serving

Share this article:
ARTISTdirect Inc., an online music network that connects fans directly with artists, said yesterday that it has signed an agreement with ad serving network L90 and will use the company's adMonitor technology to serve and track marketing campaigns and banner ads.


L90 said its adMonitor service was developed specifically with Web publishers in mind and works in conjunction with ProfiTools, a suite of digital marketing tools that monetizes Web site inventory. Databases include sponsorships, rich media and direct marketing components, as well as traditional banner advertisements.


The company's adMonitor service enables users to target and track campaigns and manage real-time inventory. Its direct marketing capabilities include serving and tracking of opt-in newsletter sponsorships, viral marketing programs, direct e-mail marketing, user registration and opt-in consumer profiling. adMonitor currently serves about 7 billion impressions a month, L90 said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.