Around the social world

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A UK government official is considering monitoring conversations on social networking sites — for example, Facebook chats. This is done under the guise of preventing terrorism — Britain's terrorism warning is nearly at its highest level currently — but threatens to cause a backlash against any data-gathering on the popular sites that marketers are increasingly using to reach consumers.

Also, Facebook is considering a virtual currency. This is another attempt at monetizing virtual goods, in the same way that Apple's new iPhone software allows in-app purchases. Anything that normalizes online checkout is a boon for e-commerce marketers, though, in my opinion.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...