Arnold Wins $10 Million Account From Hush Puppies

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Arnold Communications, Boston, a subsidiary of Snyder Communications, Bethesda, MD, has taken on The Hush Puppies Co., Rockford, MI, account.


The agency will be responsible for creating and implementing a global branding and integrated marketing campaign. Although specifics have not yet been finalized, the campaign will likely include Internet work, direct mail, print advertising and television advertising.


Hush Puppies sells footwear for men, women and children through department stores and footwear retailers in the United States and more than 80 other countries.
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