Arnold Gets Toysmart Account

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Arnold Communications, a wholly owned subsidiary of Snyder Communications, Bethesda, MD, yesterday was awarded a $10 million contract from Toysmart.com, Waltham, MA, to take charge of its integrated marketing service program, creative campaign development and media buying responsibilities.


"Arnold's approach to brand building through their Brand Essence process and their experience in e-commerce made them the clear choice," said Kelly McGovern, chief marketing officer at Toysmart.com.


The $10 million contract was cited by Daniel M. Snyder, chairman/CEO of Snyder Communications as an example of the scale of infrastructure and breadth of services that Snyder can offer Fortune 500 companies.


Arnold Communications provides its clients with integrated marketing communications and sale services including advertising, public relations and database management services.
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