Army Uses Phone Campaign
"We are calling some of our past donors," said Lt. Colonel Joseph DeMichael, divisional commander of the Salvation Army's Western Pennsylvania division. "While our more traditional wide-range means of fundraising are done through the mail and kettles, the telephone is quite effective with selected donors."
The Salvation Army isn't asking for credit card numbers over the telephone. Once a donor has made a commitment to make a donation, he will be sent a thank-you letter and pledge card, he then will be able to make a donation by check. The Salvation Army serves one in 10 residents of Allegheny County.