Army National Guard uses interactive video to recruit

Share this article:

The US Army National Guard launched a viral recruiting campaign on April 5 that includes social media, online video and e-mail. The push was created in-house.

Called “Moments of Pride,” the effort features a site with an online video depicting a post-flood state of emergency. When a consumer links it to his Facebook account, the interactive ad places his name on the uniform in the ad. The spot also creates a fake newspaper story from the consumer's hometown about how he or she heroically saved people from a flood.

The video encourages consumers to sign up for the National Guard. At its conclusion, it encourages them to share the spot with friends via e-mail or Facebook. The campaign is focused on the National Guard's core target demographic of 18- to 32-year-olds.

In the last month, more than 19,000 people who looked at the National Guard's Facebook page visited the organization's Web site for more information. More than 100 of those consumers filled out a recruiter contact card, according to a statement from the National Guard.

The Army National Guard's recruiters also have presences on MySpace, Twitter and YouTube.

A National Guard representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.