Army & Air Force Exchange Service picks StrongMail e-mail platform

Share this article:

The Army & Air Force Exchange Service has selected StrongMail Systems Inc.'s platform to support its e-mail marketing programs.

The military retailer will use StrongMail, Redwood City, CA, to send e-mails to active duty, reserve, National Guard and retired service men and women and their families worldwide.

Using StrongMail, AAFES will be able to identify delivery issues and optimize e-mail campaigns based on performance. The platform will also help AAFES speed up the delivery of its e-mail marketing campaigns.

AAFES is a joint military command of the U.S. Army and U.S. Air Force that offers products to authorized customers through its retail stores, catalog and Web site at www.aafes.com. The retailer has 3,100 facilities in 30 countries and offers more than 25,000 products through its Exchange Online site. The retailer posted sales of $8.7 billion in 2005, the last year reported.

StrongMail's technology integrates a complete set of delivery, tracking and management capabilities into a single platform. Its bounce management technology is designed to help gain visibility into e-mail delivery rates with steps to correct wrongful Internet service provider blocks or failures.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.