Ariella Brown

Ariella Brown

Freelance Contributor

Most Recent Articles by Ariella Brown

Add a Dose of AI for Better Health Marketing

Add a Dose of AI for Better Health Marketing

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Bringing programmatic precision to healthcare marketing, while remaining privacy compliant

Mobility Marketing: Toyota's e-Palette

Mobility Marketing: Toyota's e-Palette

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Is it a car? Is it a store? Is it a mobile ad? All of the above

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

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As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge

Personalized Marketing in Context

Personalized Marketing in Context

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Leaving personas behind to market to the individual customer, in the moment

Alexa May Give Voice to Targeted Marketing

Alexa May Give Voice to Targeted Marketing

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Amazon may roll out voice-powered ads on its Echo devices

More Articles by Ariella Brown

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