Arial Adds Unsubscribe to E-Mail Software for Small Business

Share this article:
Arial Software, Tucson, AZ, introduced an unsubscribe feature today in its e-mail marketing software for small businesses and nonprofits.


The click-through unsubscribe option added to Arial's Email Marketing Director 3 version, a feature typically found in enterprise-level e-mail marketing products, allows for automatic removal of e-mail recipients who request to be unsubscribed.


"This feature addresses e-mail marketing compliance concerns while freeing up small business owners to focus on other aspects of their marketing," according to a statement from Arial.


Though Arial and other e-mail software firms already offer unsubscribe features, those are usually more expensive programs, Arial CEO Mike Adams said.


"This is a low-cost desktop software product that can handle big list sizes," he said. "You don't need a big technical department to integrate this thing."


Other new features in Email Marketing Director 3, the company said, include smoother e-mail subscriber list importation, enhanced list view and easier list filtering.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.