ARGI acquires MediaBrain's reader services' division

Share this article:

ARGI, a subscription and membership customer-management-services provider, has completed the acquisition of the reader services' division of MediaBrains, a provider of publisher lead generation services.

The acquisition provides Montvale, NJ-based ARGI with 170 new clients who represent more than 400 publications that serve both business-to-business and business-to-consumer readers.

ARGI's new reader services offering, which will be called ARGI Focus, also provides publishers with a Web-enabled and user-configurable lead capture facility that augments paper response cards that have been the industry's mainstay for many years.

ARGI Focus technology will be integrated into ARGI's Vision and Insight product families, which are designed to provide subscription, membership and fulfillment-oriented clients with the tools to retain and grow their customer relationships across multiple platforms.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.