ARGI acquires MediaBrain reader services' division

Share this article:

ARGI, a subscription and membership customer-management-services provider, has completed the acquisition of the reader services' division of MediaBrain, a provider of publisher lead generation services.

The acquisition provides ARGI with 170 new clients who represent more than 400 publications that serve both business-to-business and business-to-consumer readers.

"This acquisition adds an online and offline lead generation capability to ARGI, as well as a consumer data append opportunity," said David H. Hendricks, senior vice president of sales and marketing at ARGI, Montvale, NJ. "It's all about measurable direct marketing across print and online media."

ARGI's new reader services offering, which will be called ARGI Focus, also provides publishers with a Web-enabled and user-configurable lead capture facility that augments paper response cards that have been the industry's mainstay for many years.

ARGI Focus technology will be integrated into ARGI's Vision and Insight product families, which are designed to provide subscription, membership and fulfillment-oriented clients with the tools to retain and grow their customer relationships across multiple platforms.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.