ARGI acquires MediaBrain reader services' division

Share this article:

ARGI, a subscription and membership customer-management-services provider, has completed the acquisition of the reader services' division of MediaBrain, a provider of publisher lead generation services.

The acquisition provides ARGI with 170 new clients who represent more than 400 publications that serve both business-to-business and business-to-consumer readers.

"This acquisition adds an online and offline lead generation capability to ARGI, as well as a consumer data append opportunity," said David H. Hendricks, senior vice president of sales and marketing at ARGI, Montvale, NJ. "It's all about measurable direct marketing across print and online media."

ARGI's new reader services offering, which will be called ARGI Focus, also provides publishers with a Web-enabled and user-configurable lead capture facility that augments paper response cards that have been the industry's mainstay for many years.

ARGI Focus technology will be integrated into ARGI's Vision and Insight product families, which are designed to provide subscription, membership and fulfillment-oriented clients with the tools to retain and grow their customer relationships across multiple platforms.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.