Arena Football League Picks Firstwave for CRM

Share this article:
The Arena Football League will use Firstwave Sports CRM solution to provide database integration and fan analysis, CRM provider Firstwave Technologies Inc., Atlanta, said yesterday.


By analyzing databases and customer support groups throughout the league, the AFL will obtain a single view of all data pertaining to an individual fan including demographics, purchasing history and preferences.


Firstwave Sports includes a league and event administration tool, online learning and certification for coaches and referees, venue management capabilities and a participant and fan management system. Firstwave Sports integrates with an organization's ticketing system to provide an integrated, comprehensive CRM and ticketing solution.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.