Are You Really Ready for the Holiday Rush?
Are You Really Ready for the Holiday Rush?
Capturing customers' attention and compelling them to take action is tougher than ever. Don't miss opportunities to capitalize on 2012 holiday marketing. Even Santa checks his list twice.
Couldn't attend live? CLICK HERE to register and view this webcast for free on demand.
Thursday, October 18, 2012
1:00 - 2:00 p.m. EDT
As consumers ponder Halloween costume and candy purchases, marketers are well into their holiday planning. But in the rush to be better, bolder, and brighter than the competition, some marketers may be missing opportunities to wow their customers this holiday season.
Join us for 10 tips on how you can make a list and check it twice to ensure that your holiday marketing is fully wrapped. We'll discuss how to:
- Improve messaging, segmentation, and targeting
- Ensure that multichannel marketing efforts are fully integrated
- Enhance the performance of each channel by ensuring consistent communication across them
- Incorporate the flexibility to make channel and messaging changes on the fly
- Use customer data to improve communications and programs as they unfold
- Recapture abandon carts
- Support planned messaging with triggered communications
Chief Industry Analyst at The NPD Group, Marshal Cohen, will discuss how you can ensure your holiday marketing is up to date this season, the benefits of being flexible in your marketing strategies, and how to make your holiday marketing stand out against your competition.
Additionally, Bronto Vice President of Marketing Susan Wall will provide information on supporting materials to bolster your holiday marketing programs.After all, holiday marketing done well is the gift that keeps on giving.
Featured Speaker:
Marshal Cohen, Chief Industry Analyst, The NPD Group
