Are you ready for some football?

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For me, there's always been good reason to look forward to Super Bowl Sunday. But even if you're not a football fan, as a marketer the big event is a coveted way to reach the crowd. And thanks to the power of search marketing direct marketers can now take part on par with the brand agencies.

DMNews sister pub Brand Republic recently reported that 85% of the Super Bowls ads on NBC have already been sold. With some of them netting $3 million each - we can expect the same level of grandiose in brand spending as in year's past, despite the current belt-tightening.

Are you working on SuperBowl creative? Rest assured that as in years past we'll be planning some pre- and post-game analysis of the outcome.

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