Are you ready for some football?

Share this article:
For me, there's always been good reason to look forward to Super Bowl Sunday. But even if you're not a football fan, as a marketer the big event is a coveted way to reach the crowd. And thanks to the power of search marketing direct marketers can now take part on par with the brand agencies.

DMNews sister pub Brand Republic recently reported that 85% of the Super Bowls ads on NBC have already been sold. With some of them netting $3 million each - we can expect the same level of grandiose in brand spending as in year's past, despite the current belt-tightening.

Are you working on SuperBowl creative? Rest assured that as in years past we'll be planning some pre- and post-game analysis of the outcome.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.