Are databases suddenly cool?

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As I sat re-hashing the presidential election results with my parents last week over dinner, my mother pointed out that she found all the coverage of targeted election breakdowns of the population to be fascinating. "Look at all the information they gathered, about age, gender, sex and geography, and how they can break down the results," she said. "That's data gathering," I replied. "That's the kind of thing we cover at DMNews."

And this morning's New York Times positively crowed about Obama's power to tap into social networks, not just for viral marketing purposes but for data gathering -- now the President-elect has the contact information of millions of Americans that he can target directly. Direct marketing as Presidential power play!

Could the consuming public consider the universe of databases to be suddenly cool (as in, "Wow, look how many names she has!")? Hmm.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...