Are databases suddenly cool?

Share this article:
As I sat re-hashing the presidential election results with my parents last week over dinner, my mother pointed out that she found all the coverage of targeted election breakdowns of the population to be fascinating. "Look at all the information they gathered, about age, gender, sex and geography, and how they can break down the results," she said. "That's data gathering," I replied. "That's the kind of thing we cover at DMNews."

And this morning's New York Times positively crowed about Obama's power to tap into social networks, not just for viral marketing purposes but for data gathering -- now the President-elect has the contact information of millions of Americans that he can target directly. Direct marketing as Presidential power play!

Could the consuming public consider the universe of databases to be suddenly cool (as in, "Wow, look how many names she has!")? Hmm.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.